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Course Title: Computer Applications for Business Marketing
Title Abbreviation: COMP APPS BUS MRKTNG
Department: BMT
Course #: 121
Credits: 5
Variable: No
Course Description
Strategic use of software applications to create a business image and competitive advantage. Create brochures, flyers, and business cards using Microsoft Publisher. Set up a customer database using Microsoft Access and merge information using Microsoft Word. Create spreadsheets in Microsoft Excel to analyze financial business scenarios. Create simple Web pages.
Prerequisite
Prerequisite: BMT 120 or department chair approval.
Contact Hours (based on 11 week quarter)
Lecture: 55
Lab: 0
Other: 0
Systems: 0
Clinical: 0
Intent: Distribution Requirement(s) Status:
Vocational Preparatory Required for ATA degree, Required for certificate
Equivalencies At Other Institutions
Learning Outcomes
After completing this course, the student will be able to:
General Education Learning Values & Outcomes
Revised August 2008 and affects outlines for 2008 year 1 and later.
2. Critical Thinking
Definition: The ability to think critically about the nature of knowledge within a discipline and about the ways in which that knowledge is constructed and validated and to be sensitive to the ways these processes often vary among disciplines.
Outcomes: Students will be able to . . . 2.5 Identify similarities and differences in the ways in which data is collected and analyzed in different disciplines.
3. Communication
Definition: Understanding and producing effective written, spoken, visual, and non-verbal communication.
Outcomes: Students will be able to . . . 3.1 Recognize, read, and comprehend academic and/or professional writing. 3.4 Produce academic and/or professional writing and integrate it into written and spoken projects. 3.6 Recognize, comprehend, and use visual communication appropriate to a given context.
7. Aesthetics & Creativity
Definition: Interpreting human experience through engagement with creative processes and aesthetic principles.
Outcomes: Students will be able to . . . 7.1 Demonstrate an understanding of the creative process. 7.2 Demonstrate knowledge of aesthetic principles.
8. Mathematical Reasoning
Definition: Understanding and applying concepts of mathematics and logical reasoning in a variety of contexts, both academic and non-academic.
Outcomes: Students will be able to . . . 8.1 Analyze problems to determine what mathematical principles apply. 8.2 Correctly apply logical reasoning and mathematical principles to solve problems. 8.3 Interpret information and reasoning expressed mathematically (for example in spreadsheets, diagrams, charts, formulas, etc.). 8.4 Communicate mathematical information effectively.
10. Technology
Definition: Understanding the role of technology in society and using technology appropriately and effectively.
Outcomes: Students will be able to . . . 10.3 Use technology appropriate to the context and task to effectively retrieve and manage information, solve problems, and facilitate communication.
Course Contents