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Catalog Course Search Details

This course has been changed from the previous catalog, the changed field(s) are highlighted in red:

 Course Title:   Agricultural Entrepreneurship & Business Planning

 Title Abbreviation:   AG ENTREPRENEUR/BUS PLAN

 Department:    ENVAG

 Course #:    171

 Credits:    5

 Variable:     No

 IUs:    6

 CIP:    n/a

 EPC:    n/a

 REV:    2013


 Course Description  

Learn about the aspects of small business planning and management and how to develop a business plan for use in an agricultural enterprise. Course covers the management tools necessary to develop a sustainable business: developing a business plan, market research strategies, employee management, financial records, and requirements for a business license, insurance, and zoning issues. Students will develop a detailed agricultural business plan for their small farm enterprise.

 Prerequisite  

None

Additional Course Details

Contact Hours (based on 11 week quarter)

Lecture: 33

Lab: 44

Other: 0

Systems: 0

Clinical: 0


Intent: Distribution Requirement(s) Status:  

Vocational Preparatory Required for certificate  

Equivalencies At Other Institutions

Other Institution Equivalencies Table
Institution Course # Remarks
N/A

Learning Outcomes

After completing this course, the student will be able to:

  1. Learn how to evaluate farm resources, understand historical patterns, and determine which business structure is right for you.
  2. Understand the reasons for, and the importance of, business planning.
  3. Develop a mission statement.
  4. Learn the importance of market research for developing a marketing plan.
  5. Learn how to assess consumer trends, target markets, potential competition, and how to conduct a market analysis.
  6. Gain an understanding of pricing, packaging, promotion, and placement strategies.
  7. Understand the importance of direct marketing, and become aware of direct marketing possibilities, and gain comfort with direct marketing strategies.
  8. Gain an understanding of employee management and payroll taxes.
  9. Learn about business licensing, zoning regulations, insurance, and risk management issues, and become familiar with federal crop insurance programs.
  10. Gain an understanding of the importance of financial records.
  11. Learn about recordkeeping systems and computer programs available.
  12. Gain an understanding of how production and financial records inform pricing, production efficiency, and feasibility.
  13. Learn how to develop financial statements such as cash flow, income statements, and balance sheets.

General Education Learning Values & Outcomes

Revised August 2008 and affects outlines for 2008 year 1 and later.

8. Mathematical Reasoning

Definition: Understanding and applying concepts of mathematics and logical reasoning in a variety of contexts, both academic and non-academic.

Outcomes: Students will be able to . . .
8.1 Analyze problems to determine what mathematical principles apply.
8.4 Communicate mathematical information effectively.

10. Technology

Definition: Understanding the role of technology in society and using technology appropriately and effectively.

Outcomes: Students will be able to . . .
10.2 Demonstrate an understanding of legal, ethical, and environmental issues in the use and misuse of technology.

Course Contents

  1. Product and industry description: How to research.
  2. Business planning basics.
  3. Market description and analysis.
  4. Marketing plan: Pricing and promotion.
  5. Marketing plan: Direct marketing strategies.
  6. Management and operations: Labor and management insurance.
  7. Management and operations: Legal risk management.
  8. Financials: Cash flow analysis.
  9. Financial statements.