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Catalog Course Search Details

 Course Title:   Social Media Marketing

 Title Abbreviation:   SOCIAL MEDIA MARKETING

 Department:    BMT

 Course #:    122

 Credits:    5

 Variable:     No

 IUs:    5

 CIP:    n/a

 EPC:    n/a

 REV:    2014


 Course Description  

The use of social networks, online communities, or other online collaborative media for advertising, marketing, sales, public relations or customer service. Popular online digital technologies will be used to design an effective social media marketing campaign.

 Prerequisite  

None

Additional Course Details

Contact Hours (based on 11 week quarter)

Lecture: 55

Lab: 0

Other: 0

Systems: 0

Clinical: 0


Intent: Distribution Requirement(s) Status:  

Vocational Supplementary N/A  

Equivalencies At Other Institutions

Other Institution Equivalencies Table
Institution Course # Remarks
N/A

Learning Outcomes

After completing this course, the student will be able to:

  1. Define social media marketing
  2. Explain why social media is important
  3. Describe how to create social media strategies
  4. Produce an effective social media marketing campaign
  5. Identify a target market
  6. Demonstrate the use of popular social media technologies
  7. Measure key performance indicators

General Education Learning Values & Outcomes

Revised August 2008 and affects outlines for 2008 year 1 and later.

1. Information Literacy

Definition: Recognizing when information is needed and have the ability to locate, evaluate, and use effectively the needed information.

Outcomes: Students will be able to . . .
1.2 Access the needed information effectively, efficiently, ethically, and legally.
1.3 Evaluate information and its sources critically.
1.5 Effectively integrate and use information ethically and legally to accomplish a specific purpose.

2. Critical Thinking

Definition: The ability to think critically about the nature of knowledge within a discipline and about the ways in which that knowledge is constructed and validated and to be sensitive to the ways these processes often vary among disciplines.

Outcomes: Students will be able to . . .
2.2 Analyze issues and develop questions within a discipline.
2.9 Apply and/or create problem-solving strategies to successfully adapt to unpredictable and/or changing environments.

10. Technology

Definition: Understanding the role of technology in society and using technology appropriately and effectively.

Outcomes: Students will be able to . . .
10.3 Use technology appropriate to the context and task to effectively retrieve and manage information, solve problems, and facilitate communication.

Course Contents

  1. Current social media technologies
  2. Social media marketing campaigns
  3. Social media monitoring