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Catalog Course Search Details

 Course Title:   Search Engine Optimization

 Title Abbreviation:   SRCH ENGINE OPTIMIZATION

 Department:    MIT

 Course #:    260

 Credits:    5

 Variable:     No

 IUs:    5

 CIP:    n/a

 EPC:    n/a

 REV:    2014


 Course Description  

Learn essential tips and search engine optimization techniques. Improve the number and quality of visitors to a Web site as well as the Web site's ranking on the most popular search engines.

 Prerequisite  

Prerequisite: Strongly recommended: Computer literacy and file management skills.

Additional Course Details

Contact Hours (based on 11 week quarter)

Lecture: 55

Lab: 0

Other: 0

Systems: 0

Clinical: 0


Intent: Distribution Requirement(s) Status:  

Vocational Preparatory Required for ATA degree, Required for certificate  

Equivalencies At Other Institutions

Other Institution Equivalencies Table
Institution Course # Remarks
N/A

Learning Outcomes

After completing this course, the student will be able to:

  1. Understand search engine optimization and marketing.
  2. Understand the needs and mind of a searcher.
  3. Understand how searchers, search engines and Web sites work together.
  4. Explain how search engines and directories crawl, index and rank pages.
  5. Use browser search tool bars.
  6. Conduct keyword research and project management.
  7. Create search friendly Web sites.

General Education Learning Values & Outcomes

Revised August 2008 and affects outlines for 2008 year 1 and later.

1. Information Literacy

Definition: Recognizing when information is needed and have the ability to locate, evaluate, and use effectively the needed information.

Outcomes: Students will be able to . . .
1.1 Determine the extent of information needed.
1.4 Evaluate issues (for example economic, legal, historic, social) surrounding the use of information.
1.5 Effectively integrate and use information ethically and legally to accomplish a specific purpose.

2. Critical Thinking

Definition: The ability to think critically about the nature of knowledge within a discipline and about the ways in which that knowledge is constructed and validated and to be sensitive to the ways these processes often vary among disciplines.

Outcomes: Students will be able to . . .
2.1 Identify and express concepts, terms, and facts related to a specific discipline.
2.3 Identify, interpret, and evaluate pertinent data and previous experience to reach conclusions.
2.6 Recognize how the value and biases in different disciplines can affect the ways in which data is analyzed.
2.8 Describe how one’s own preconceptions, biases and values affect one’s response to new and ambiguous situations.
2.9 Apply and/or create problem-solving strategies to successfully adapt to unpredictable and/or changing environments.

3. Communication

Definition: Understanding and producing effective written, spoken, visual, and non-verbal communication.

Outcomes: Students will be able to . . .
3.4 Produce academic and/or professional writing and integrate it into written and spoken projects.
3.7 Adapt communication to diverse audiences and media.

4. Community & Cultural Diversity

Definition: Recognizing the value of human communities and cultures from multiple perspectives through a critical understanding of their similarities and differences.

Outcomes: Students will be able to . . .
4.4 Demonstrate effective communication across differences in human communities and cultures.
4.6 Utilize ethical practice in relation to diverse communities and cultures for the promotion of equity and social justice.

6. Individual Awareness & Responsibility

Definition: Understanding, managing, and taking responsibility for one’s learning and behavior in varied and changing environments.

Outcomes: Students will be able to . . .
6.3 Apply successful organizational strategies of planning, goal setting, prioritizing, resolving conflict, and managing time to specific goals and/or projects.

7. Aesthetics & Creativity

Definition: Interpreting human experience through engagement with creative processes and aesthetic principles.

Outcomes: Students will be able to . . .
7.1 Demonstrate an understanding of the creative process.
7.2 Demonstrate knowledge of aesthetic principles.
7.3 Use knowledge of creative processes and aesthetic principles to understand humans and the world around them.
7.4 Demonstrate an understanding of the role of arts and creative expression in societies.

10. Technology

Definition: Understanding the role of technology in society and using technology appropriately and effectively.

Outcomes: Students will be able to . . .
10.3 Use technology appropriate to the context and task to effectively retrieve and manage information, solve problems, and facilitate communication.

Course Contents

  1. Search engine optimization.
  2. Search engine marketing.
  3. Searchers.
  4. Search engines and directories.
  5. Search engine tools.
  6. Keyword research.
  7. Search friendly Web sites.
  8. Submitting and monitoring page rank.