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Catalog Course Search Details

 Course Title:   Retailing

 Title Abbreviation:   RETAILING

 Department:    BMT

 Course #:    213

 Credits:    5

 Variable:     No

 IUs:    5

 CIP:    521401

 EPC:    245

 REV:    2014


 Course Description  

Analysis of the retail environment, customer, competitors' and channel behavior, legal and ethical behaviors, store location and store layout, and managing retail operations and human resources.

 Prerequisite  

None

Additional Course Details

Contact Hours (based on 11 week quarter)

Lecture: 55

Lab: 0

Other: 0

Systems: 0

Clinical: 0


Intent: Distribution Requirement(s) Status:  

Vocational Preparatory Required for certificate  

Equivalencies At Other Institutions

Other Institution Equivalencies Table
Institution Course # Remarks
N/A

Learning Outcomes

After completing this course, the student will be able to:

  1. Identify the changing retail environment that reflects the multicultural nature of our society.
  2. Analyze retail customers and understand their demographic and psychographic differences.
  3. Identify the ways in which retail management can value diversity in its customers and employees.
  4. Evaluate competition in retailing.
  5. Identify the different retail distribution channels.
  6. Define legal and ethical issues in retailing.
  7. Analyze store location to maximize profitability.
  8. Design a retail store location to maximize profitability.
  9. Define a merchandise budget, income statement, balance, sheet, and inventory valuation and handling.
  10. Demonstrate understanding and competency by relating knowledge to a retail simulation which requires application and synthesis of the above objectives.

General Education Learning Values & Outcomes

Revised August 2008 and affects outlines for 2008 year 1 and later.

1. Information Literacy

Definition: Recognizing when information is needed and have the ability to locate, evaluate, and use effectively the needed information.

Outcomes: Students will be able to . . .
1.5 Effectively integrate and use information ethically and legally to accomplish a specific purpose.

2. Critical Thinking

Definition: The ability to think critically about the nature of knowledge within a discipline and about the ways in which that knowledge is constructed and validated and to be sensitive to the ways these processes often vary among disciplines.

Outcomes: Students will be able to . . .
2.1 Identify and express concepts, terms, and facts related to a specific discipline.
2.2 Analyze issues and develop questions within a discipline.
2.4 Evaluate decisions by analyzing outcomes and the impact of actions.

6. Individual Awareness & Responsibility

Definition: Understanding, managing, and taking responsibility for one’s learning and behavior in varied and changing environments.

Outcomes: Students will be able to . . .
6.2 Demonstrate standards of professionalism in manner, appearance, and setting appropriate to the context, including the classroom, workplace, and community.
6.3 Apply successful organizational strategies of planning, goal setting, prioritizing, resolving conflict, and managing time to specific goals and/or projects.

7. Aesthetics & Creativity

Definition: Interpreting human experience through engagement with creative processes and aesthetic principles.

Outcomes: Students will be able to . . .
7.1 Demonstrate an understanding of the creative process.
7.2 Demonstrate knowledge of aesthetic principles.

10. Technology

Definition: Understanding the role of technology in society and using technology appropriately and effectively.

Outcomes: Students will be able to . . .
10.3 Use technology appropriate to the context and task to effectively retrieve and manage information, solve problems, and facilitate communication.

Course Contents

  1. Basic terms of retailing.
  2. The retail environment.
  3. Merchandise mix.
  4. Customer behavior.
  5. Models and types of retail competition.
  6. Retail channel distribution.
  7. Selecting a profitable store location.
  8. Layout a retail store for maximum sales.
  9. Legal and ethical issues in retail management.
  10. Importance of managing a retailer's finances.