Skagit Valley College logo

Catalog Course Search Details

 Course Title:   Tourism & Hospitality Marketing

 Title Abbreviation:   HOSPITALITY TOUR/MARKET

 Department:    BMT

 Course #:    102

 Credits:    4

 Variable:     No

 IUs:    4

 CIP:    n/a

 EPC:    n/a

 REV:    2014


 Course Description  

Incorporates actual planning and marketing of hospitality and tourism products and services. Learn to build a strategic marketing plan, create brand recognition and how to appeal to your target audience. The basic marketing cycle will be covered as well as key principles such as strategies, assessments, objectives and evaluation. Identify local and global travel destinations and learn about reservation and ticketing systems, tour planning and economic impacts. Discussion of location, currency, port of entry, and form of governments in various countries. Exercises involve itinerary planning, knowledge of time zones, and familiarity with the countriesí natural, cultural, and entertainment attractions. Explore how the Internet affects and enhances marketing.

 Prerequisite  

None

Additional Course Details

Contact Hours (based on 11 week quarter)

Lecture: 44

Lab: 0

Other: 0

Systems: 0

Clinical: 0


Intent: Distribution Requirement(s) Status:  

Vocational Preparatory Required for ATA degree, Required for certificate  

Equivalencies At Other Institutions

Other Institution Equivalencies Table
Institution Course # Remarks
N/A

Learning Outcomes

After completing this course, the student will be able to:

  1. Prepare a client travel package. Assess travel preferences of client prospects.
  2. Formulate itinerary. Compute cost.
  3. Identify special services and needs of the client. Identify documentation needed for travelers.
  4. Analyze special situations to include language barriers, customer complaints, and social mores.
  5. Explain customs regulations and insurance requirements.
  6. Construct a marketing plan that includes a mission statement, well-defined objectives, and specific strategies and tactics by which to achieve those objectives.
  7. Demonstrate transportation, accommodations, and activities booking procedures. Prepare travel vouchers for specified components of a tour. Perform record-keeping tasks required in tour operations.
  8. Identify major travel locations and time zones using a map. Identify the continents and oceans. Analyze countries and cities of major points of interest.
  9. Analyse the global travel location of a major tourist attraction. Analyse the major ports of entry into touristsí destinations.
  10. Analyse the history and culture of various regions around the world. Explain the history of the countries and the major points of interest. Compare and contrast the cultures of the countries.
  11. Describe the monetary factors affecting travel decisions worldwide. Identify currencies of specified countries around the world. Calculate exchange rates of foreign currency.
  12. Identify and explain the various electronic software programs used in the industry, i.e. global distribution system (GDS), Worldspan, etc.

General Education Learning Values & Outcomes

Revised August 2008 and affects outlines for 2008 year 1 and later.

1. Information Literacy

Definition: Recognizing when information is needed and have the ability to locate, evaluate, and use effectively the needed information.

Outcomes: Students will be able to . . .
1.1 Determine the extent of information needed.
1.2 Access the needed information effectively, efficiently, ethically, and legally.
1.3 Evaluate information and its sources critically.
1.5 Effectively integrate and use information ethically and legally to accomplish a specific purpose.

2. Critical Thinking

Definition: The ability to think critically about the nature of knowledge within a discipline and about the ways in which that knowledge is constructed and validated and to be sensitive to the ways these processes often vary among disciplines.

Outcomes: Students will be able to . . .
2.3 Identify, interpret, and evaluate pertinent data and previous experience to reach conclusions.

3. Communication

Definition: Understanding and producing effective written, spoken, visual, and non-verbal communication.

Outcomes: Students will be able to . . .
3.4 Produce academic and/or professional writing and integrate it into written and spoken projects.
3.7 Adapt communication to diverse audiences and media.

4. Community & Cultural Diversity

Definition: Recognizing the value of human communities and cultures from multiple perspectives through a critical understanding of their similarities and differences.

Outcomes: Students will be able to . . .
4.4 Demonstrate effective communication across differences in human communities and cultures.

6. Individual Awareness & Responsibility

Definition: Understanding, managing, and taking responsibility for one’s learning and behavior in varied and changing environments.

Outcomes: Students will be able to . . .
6.3 Apply successful organizational strategies of planning, goal setting, prioritizing, resolving conflict, and managing time to specific goals and/or projects.

8. Mathematical Reasoning

Definition: Understanding and applying concepts of mathematics and logical reasoning in a variety of contexts, both academic and non-academic.

Outcomes: Students will be able to . . .
8.3 Interpret information and reasoning expressed mathematically (for example in spreadsheets, diagrams, charts, formulas, etc.).

10. Technology

Definition: Understanding the role of technology in society and using technology appropriately and effectively.

Outcomes: Students will be able to . . .
10.3 Use technology appropriate to the context and task to effectively retrieve and manage information, solve problems, and facilitate communication.

Course Contents

  1. Client travel packages.
  2. Itineraries, cost and selling price.
  3. Special services and needs of the client such as documentation, language barriers, ustomer complaints, and social mores.
  4. Facets of customs regulations and insurance requirements.
  5. Marketing plans with a mission statement, objectives, and specific strategies and tactics.
  6. Transportation, accommodations, activities, travel vouchers and record-keeping tasks required in tour operations.
  7. Major travel locations and time zones using a map, continents and oceans, countries and cities of major points of interest, and major tourist attractions worldwide.
  8. Major ports of entry into touristsí destinations.
  9. History and culture of various regions and cities around the world and the cultures of the countries.
  10. Monetary factors, currencies, and exchange rates of foreign currency.
  11. Various electronic software programs used in the industry i.e. global distribution system (GDS), Worldspan, etc.